Google Ads
LiveReads ✓ · Writes —
Every campaign, search term and conversion, next to your Amazon numbers. Under the same field names.
Campaigns, search terms and conversions, next to your Amazon numbers.
At a glanceone key, one consent
Accounts
Client accountsClientManager (MCC)
Freshness
Hourly
Writes
Reads ✓ · Writes —
Build holds the developer token. You don’t apply to Google.
What you can connect
One account or a whole manager.
Client account
GNorthwind123-456-7890Connected
Campaigns · search terms · conversionsview only
Client account
Who: anyone running ads in their own Google Ads account.anyone running their own ads.
You grant: sign in with Google, approve view-only access.sign in, approve view-only access.
Manager account (MCC)
GNorthstar manager1 consent
Northwind✓ read
Lumen Audio✓ read
Petal & Co✓ read
Manager account
Who: agencies and brands with several accounts.
You grant: one approval on the manager covers every client under it.one approval covers every client.
What you can build
Eight things, each its own output.
Report
TACoS · all channels11.8%
Amazon $6.1kGoogle $3.7k
Blended TACoS with Amazon
Replaces: two dashboards and a calculator
Claude CodeReads ✓ · Writes —
Cut waste
search termclicks · conv
cheap vase41 · 0
free vase29 · 0
vase diy22 · 0
Search terms that spend, never convert
Replaces: the monthly search-term trawl
n8nReads ✓ · Writes —
Watch
Brand94%
Shopping131%
Generic62%
dashed = on pace
Budget pacing, every client
Replaces: checking budgets in every tab
ZapierReads ✓ · Writes —
Compare
ROASGGoogleAAmazon
SKU-014
SKU-022
SKU-031
Shopping and PMax beside Amazon ASINs
Replaces: matching Google and Amazon by hand
CursorReads ✓ · Writes —
Split
38%
Brand · 8.4×Other · 2.9×
Brand vs non-brand split
Replaces: a tagging sheet for brand terms
LovableReads ✓ · Writes —
Client pack
Northwind · wk 43
channelspendsalesAAmazon6.1k52kGGoogle3.7k14kTotal9.8k66k
Weekly client packs, one sheet
Replaces: copy-pasting two exports
Claude CodeReads ✓ · Writes —
Segment
MobileDesktopTabletCaliforniaTexasLondon
Geo and device breakdown
Replaces: pivot tables in a spreadsheet
n8nReads ✓ · Writes —
Trust the number
Mon 41 → 47still settling
Conversion lag view
Replaces: wondering why last week changed
CursorReads ✓ · Writes —
What you can build · 1 of 2
Report and watch.
Report
TACoS · all channels11.8%
Amazon $6.1kGoogle $3.7k
Blended TACoS with Amazon
Replaces: two dashboards and a calculator
Claude CodeReads ✓ · Writes —
Cut waste
search termclicks · conv
cheap vase41 · 0
free vase29 · 0
vase diy22 · 0
Search terms that spend, never convert
Replaces: the monthly search-term trawl
n8nReads ✓ · Writes —
Watch
Brand94%
Shopping131%
Generic62%
dashed = on pace
Budget pacing, every client
Replaces: checking budgets in every tab
ZapierReads ✓ · Writes —
Compare
ROASGGoogleAAmazon
SKU-014
SKU-022
SKU-031
Shopping and PMax beside Amazon ASINs
Replaces: matching Google and Amazon by hand
CursorReads ✓ · Writes —
What you can build · 2 of 2
Compare, split, pack.
Split
38%
Brand · 8.4×Other · 2.9×
Brand vs non-brand split
Replaces: a tagging sheet for brand terms
LovableReads ✓ · Writes —
Client pack
Northwind · wk 43
channelspendsalesAAmazon6.1k52kGGoogle3.7k14kTotal9.8k66k
Weekly client packs, one sheet
Replaces: copy-pasting two exports
Claude CodeReads ✓ · Writes —
Segment
MobileDesktopTabletCaliforniaTexasLondon
Geo and device breakdown
Replaces: pivot tables in a spreadsheet
n8nReads ✓ · Writes —
Trust the number
Mon 41 → 47still settling
Conversion lag view
Replaces: wondering why last week changed
CursorReads ✓ · Writes —
Data you get
Every row says what it is.
| Data | Status | Freshness | History |
|---|---|---|---|
Campaigns | |||
| Spend, clicks, conversions by campaign | Live | hourly | Kept from day one |
| Budgets and bidding strategies | Live | daily | Every change kept |
| Auction insights (competitor share) | Not available | — | Google doesn’t share it |
Ad groups and ads | |||
| Ad group results | Live | hourly | Kept from day one |
| Ads, headlines and their results | Live | hourly | Kept from day one |
Keywords and search terms | |||
| Keywords and Quality Score | Live | daily | Kept from day one |
| Search terms Google shows | Live | daily | Kept from day one |
| Low-volume search terms | Hidden by Google | — | Spend gap shown |
| Who searched (person-level data) | Not available | — | Google doesn’t share it |
Shopping and Performance Max products | |||
| Shopping results by product | Live | daily | Kept from day one |
| Performance Max results by product | Live | daily | Kept from day one |
| Performance Max search terms | Hidden by Google | — | Categories only |
Conversions | |||
| Conversions and value by day | Live | hourly | Every restated value kept |
| Conversions by action | Live | daily | Every restated value kept |
Geo and device | |||
| Results by country, region and city | Live | daily | Kept from day one |
| Results by device and hour of day | Live | daily | Kept from day one |
Live · 12Hidden by Google · 2Not available · 2
Campaignshourly · daily
Spend, clicks, conversions by campaignLive
hourly · kept from day one
Budgets, bidding strategiesLive
daily · every change kept
Auction insightsNot available
Google doesn’t share it
Ad groups and adshourly
Ad group resultsLive
hourly · kept from day one
Ads, headlines, resultsLive
hourly · kept from day one
Keywords and search terms
Keywords, Quality ScoreLive
daily · kept from day one
Search terms Google showsLive
daily · kept from day one
Low-volume search termsHidden by Google
spend gap shown
Who searchedNot available
Google doesn’t share it
Shopping and PMaxdaily
Shopping by productLive
daily · kept from day one
PMax by productLive
daily · kept from day one
PMax search termsHidden by Google
categories only
Conversionsrestated
Conversions, value by dayLive
hourly · every restated value kept
Conversions by actionLive
daily · every restated value kept
Geo and devicedaily
Country, region, cityLive
daily · kept from day one
Device and hour of dayLive
daily · kept from day one
Google’s limits
Four limits. Four fixes.
ExplorerBasic · applyStandard · review
API access comes in tiers, and approval takes days.API access comes in tiers. Approval takes days.developer tokenheld by Build ✓
Build already holds the token. You never apply.Build holds the token. You never apply.spend with a term
The search-term report hides low-volume terms.Search terms with low volume are hidden.22% hidden by Google
They show as “hidden by Google”, with the spend behind them.Shown as “hidden by Google”, with the spend.Mon conversions41then restated
Conversions arrive late. Past days get restated.Mon conversions41 → 47re-pulled
Build re-pulls and shows the restated value.Managerlinklinklink
Manager accounts must be linked to their clients.Managers must be linked to their clients.Manager · 1 consent✓ ✓ ✓ all clients
One consent on the manager covers every client under it.One consent covers every client under it.1API access comes in tiers, and approval takes days.API access comes in tiers. Approval takes days.
Build already holds the token. You never apply.Build holds the token. You never apply.
2The search-term report hides low-volume terms.Search terms with low volume are hidden.
They show as “hidden by Google”, with the spend behind them.Shown as “hidden by Google”, with the spend.
3Conversions arrive late. Past days get restated.
Build re-pulls and shows the restated value.
4Manager accounts must be linked to their clients.Managers must be linked to their clients.
One consent on the manager covers every client under it.One consent covers every client under it.
Google Ads writes
Read-only for now.
Build never changes your Google Ads account. Writes come later. Amazon is the only platform with writes today.Build never changes your account. Writes come later.
Google Ads · BuildReads ✓ · Writes —
Read campaigns and budgetsYes
Read search terms and conversionsYes
Change bids or budgetsNot today
Pause campaigns or add negativesNot today
Set up
Three steps. A few minutes.
1About 1 min1 min
Sign in with Google
Build asks forView your Google Ads dataManage your account: not asked
2About 1 min1 min
Pick your accounts
Choose
Northwind✓
Northstar manager (all clients)✓
3Minutes
First data lands
History starts todaySyncing campaigns, then search terms
1
Sign in with GoogleAbout 1 min1 min
Build asks forView your Google Ads dataManage your account: not asked
2
Pick your accountsAbout 1 min1 min
Choose
Northwind✓
Northstar manager (all clients)✓
3
First data landsMinutes
History starts todaySyncing campaigns, then search terms
Questions
Before you ask.
Is my data complete, and how fresh is it?Is my data complete, and how fresh?
Everything Google shows you is here. Low-volume search terms are hidden by Google, so Build marks them and shows the spend behind them. Every row carries its as-of time.Everything Google shows you is here. Hidden low-volume terms are marked, with the spend behind them. Every row carries its as-of time.
Will you change anything in my account?Will you change anything?
No. Google Ads is read-only for now. Build asks for view-only access and never edits a bid, a budget or a campaign.No. Google Ads is read-only for now, with view-only access.
What happens when I disconnect?
Build stops reading right away. You can remove access in your Google account at any time. History Build already kept stays yours to delete.Build stops reading right away. History already kept stays yours to delete.
What’s not available?
Auction insights and person-level data aren’t offered by Google. Performance Max search terms come as categories only. The table above says which is which.Auction insights and person-level data. PMax search terms come as categories only.
Connect Google Ads. It’s free.
One account free, no card. Already on Amazon? Same field names, same price per account.One account free, no card.