Live
Every Amazon account. One key.
Seller, Vendor, Ads, DSP and AMC. History kept.
Free for one account. No card.
Amazon at a glanceone key
Accounts
SellerVendorAdsDSPAMC
Freshness
Hourly ads · 15 min orders
History
Kept from the day you connect
Writes
Reads ✓ · Writes ✓with guardrails
Account types
Connect what you run.
Seller Central
Brands selling on Amazon
You grantOrders, stock, returnsRead
Vendor Central
Brands Amazon buys from
You grantSales, inventory, POsRead
Ads
Anyone running Sponsored ads
You grantCampaigns, reportsRead · writes opt-in
DSP
Teams buying programmatic display
You grantCampaign resultsRead
AMC
Advertisers with an AMC instance
You grantQueries, audiencesRead
What you can build
Eight things Amazon data does for you.
Profit
SKUprofit/unitmarginSHT-NVY-M$9.4027%SHT-SND-L$5.1019%TRS-OLV-32$1.8011%SHT-NVY-XL−$1.20−6%
True profit per SKU
Replaces: the profit spreadsheet
Claude CodeReads ✓ · Writes —
Cut waste
search term · spendAdd 3 negatives
vase gift$412 · 0 sales
free vase$388 · 0 sales
kettle cheap$201 · 0 sales
Wasted-spend negatives
Replaces: an afternoon in the search-term report
n8nReads ✓ · Writes ✓
Protect
SKU-022 · 0 on hand
Sponsored ProductsAmazon pauses
Sponsored BrandsBuild pauses
DisplayBuild pauses
Never advertise out-of-stock
Brands and Display too
ZapierReads ✓ · Writes ✓
History
90 days agotoday
Amazon
Build
Amazon forgets after ~60–95 days. Build keeps it.
Search-term history, kept
Past Amazon’s window. Replaces: monthly CSVs
CursorReads ✓ · Writes —
Agencies
spend · one sheetweek 43
Northwind8.2k
Lumen Audio6.9k
Petal & Co5.1k
Trailhead3.8k
4 accounts24.0k
Every client account in one report
Replaces: logging into each account
LovableReads ✓ · Writes —
BrandNeeds Brand Registry
purchase share ad spend
linen shirt
kettle red
vase gift
kettle red: spend up, share flat
Search share vs ad spend
Replaces: the Brand Analytics download
Claude CodeReads ✓ · Writes —
Vendor
cover vs PO lead timeas of 06:00
B0-10426 wk
B0-22102 wk
B0-33073 d
B0-3307 · PO late
Replenishment and PO risk
Replaces: Monday’s Vendor Central export
n8nReads ✓ · Writes —
AMC
top path to purchase
DisplaySearchBought
Repeat buyers18.2k
Create audienceAudiences and path to purchase
Replaces: hand-written AMC queries
Claude CodeReads ✓ · Writes ✓
What you can build · protect
Keep your margin.
Profit
SKUprofit/unitmarginSHT-NVY-M$9.4027%SHT-SND-L$5.1019%TRS-OLV-32$1.8011%SHT-NVY-XL−$1.20−6%
True profit per SKU
Replaces: the profit spreadsheet
Claude CodeReads ✓ · Writes —
Cut waste
search term · spendAdd 3 negatives
vase gift$412 · 0 sales
free vase$388 · 0 sales
kettle cheap$201 · 0 sales
Wasted-spend negatives
Replaces: an afternoon in the search-term report
n8nReads ✓ · Writes ✓
Protect
SKU-022 · 0 on hand
Sponsored ProductsAmazon pauses
Sponsored BrandsBuild pauses
DisplayBuild pauses
Never advertise out-of-stock
Brands and Display too
ZapierReads ✓ · Writes ✓
History
90 days agotoday
Amazon
Build
Amazon forgets after ~60–95 days. Build keeps it.
Search-term history, kept
Past Amazon’s window. Replaces: monthly CSVs
CursorReads ✓ · Writes —
What you can build · see
See the whole picture.
Agencies
spend · one sheetweek 43
Northwind8.2k
Lumen Audio6.9k
Petal & Co5.1k
Trailhead3.8k
4 accounts24.0k
Every client account in one report
Replaces: logging into each account
LovableReads ✓ · Writes —
BrandNeeds Brand Registry
purchase share ad spend
linen shirt
kettle red
vase gift
kettle red: spend up, share flat
Search share vs ad spend
Replaces: the Brand Analytics download
Claude CodeReads ✓ · Writes —
Vendor
cover vs PO lead timeas of 06:00
B0-10426 wk
B0-22102 wk
B0-33073 d
B0-3307 · PO late
Replenishment and PO risk
Replaces: Monday’s Vendor Central export
n8nReads ✓ · Writes —
AMC
top path to purchase
DisplaySearchBought
Repeat buyers18.2k
Create audienceAudiences and path to purchase
Replaces: hand-written AMC queries
Claude CodeReads ✓ · Writes ✓
Data you get
Every data set, with its status.
| Data | Status | Freshness | History |
|---|---|---|---|
AdsSponsored Products, Brands and Display5 Live1 Not available | |||
| Campaigns and ad groups | Live | hourly | Backfill 60 d, then kept |
| Targets and keywords | Live | hourly | Backfill 60 d, then kept |
| Search terms | Live | daily | Backfill 60 d, then kept past Amazon’s window |
| Placements | Live | hourly | Backfill 60 d, then kept |
| Advertised products | Live | hourly | Backfill 60 d, then kept |
| Search terms from before you connected | Not available | — | Only what Amazon still holds |
SellerSeller Central5 Live1 Not available | |||
| Orders and units | Live | every 15 min | Kept from connect |
| Inventory and inbound | Live | every 15 min | Kept from connect |
| FBA customer returns | Live | daily | Kept from connect |
| Catalog and listings | Live | daily | Kept from connect |
| Fees and settlements | Live | daily | Kept from connect |
| Buyer names and addresses | Not available | — | Never shared by Amazon |
VendorVendor Central4 Live | |||
| Sales performance | Live | daily | Kept from connect |
| Inventory by ASIN | Live | daily | Kept from connect |
| Rapid Retail Analytics: near-real-time sales and stock | Live | hourly | Kept from connect |
| Purchase orders | Live | daily | Kept from connect |
BrandBrand Analytics and SQP3 Brand Registry1 Not available | |||
| Search Query Performance | Needs Brand Registry | weekly | Weekly snapshots kept |
| Search Catalog Performance | Needs Brand Registry | weekly | Weekly snapshots kept |
| Brand Analytics: search terms, market basket, repeat purchase | Needs Brand Registry | weekly | Weekly snapshots kept |
| Other brands’ sales and ads | Not available | — | Not shared by Amazon |
DSPAmazon DSP2 Live | |||
| Campaign and line-item results | Live | daily | Kept from connect |
| Orders and conversions | Live | daily | Kept from connect |
AMCAmazon Marketing Cloud3 Live | |||
| Path to conversion | Live | on request | Kept from connect |
| Time to conversion and attribution | Live | on request | Kept from connect |
| Audiences: size and create | Live | on request | Kept from connect |
Livein your key nowNeeds Brand RegistryAmazon gives it only to enrolled brandsNot availableAmazon does not share it
Ads
Sponsored Products, Brands and Display
5 Live1 Not availableCampaigns and ad groupsLive
hourly · 60 d backfill, kept
Targets and keywordsLive
hourly · 60 d backfill, kept
Search termsLive
daily · 60 d backfill, kept
PlacementsLive
hourly · 60 d backfill, kept
Advertised productsLive
hourly · 60 d backfill, kept
Search terms before you connectedNot available
— · Amazon’s window only
Seller
Seller Central
5 Live1 Not availableOrders and unitsLive
every 15 min · kept
Inventory and inboundLive
every 15 min · kept
FBA customer returnsLive
daily · kept
Catalog and listingsLive
daily · kept
Fees and settlementsLive
daily · kept
Buyer names and addressesNot available
— · Never shared by Amazon
Vendor
Vendor Central
4 LiveSales performanceLive
daily · kept
Inventory by ASINLive
daily · kept
Rapid Retail AnalyticsLive
hourly · kept
Purchase ordersLive
daily · kept
Brand
Brand Analytics and SQP
3 Brand Registry1 Not availableSearch Query PerformanceNeeds Brand Registry
weekly · kept
Search Catalog PerformanceNeeds Brand Registry
weekly · kept
Brand Analytics (terms, baskets, repeat)Needs Brand Registry
weekly · kept
Other brands’ sales and adsNot available
— · Not shared by Amazon
DSP
Amazon DSP
2 LiveCampaign and line-item resultsLive
daily · kept
Orders and conversionsLive
daily · kept
AMC
Amazon Marketing Cloud
3 LivePath to conversionLive
on request · kept
Time to conversion and attributionLive
on request · kept
Audiences: size and createLive
on request · kept
LiveNeeds Brand RegistryNot available
Amazon’s limits
Their limit. Our fix.
Amazon’s limitWhat Build does
Search-term reports keep about 60–95 days, depending on the report.
Build keeps them from day one.
SQP and Brand Analytics need Brand Registry.
The badge says so. No silent empty tables.
On a stock-out Amazon pauses only Sponsored Products.
One automation on Build pauses Brands and Display too. SellerMate ships it; you can build it.
Vendor reports lag about 48 hours.
Rapid Retail Analytics gives near-real-time vendor sales and stock.
Search-term reports keep about 60–95 days, depending on the report.
Build keeps them from day one.
SQP and Brand Analytics need Brand Registry.
The badge says so. No silent empty tables.
On a stock-out Amazon pauses only Sponsored Products.
One automation on Build pauses Brands and Display too. SellerMate ships it; you can build it.
Vendor reports lag about 48 hours.
Rapid Retail Analytics gives near-real-time vendor sales and stock.
Writes with guardrails · Amazon only
Change it safely.
Dry run · 3 changesnothing applied
kettle red · bid$1.10 → $0.85
“free vase” · negativeadd · exact
Spring · daily budget$200 → $240
cap $250
Apply 3Dry runUndo · 24h
You can changeBidsBudgetsNegativesCampaigns
CapsNothing moves past your limit.
Dry runSee it before it is applied.
Undo for 24 hoursRoll back in one step.
Audit logWho, what, when, why.
Set up · about ten minutes
Three steps.
12 min
Sign in with Amazon
Ads: read campaigns and reports. Changes stay off until you turn them on.
Reads · writes off23 min
Add Seller or Vendor Central
Orders, stock, returns, sales: read only.
Reads only35 min
Pick accounts, get data
A 60-day backfill starts, then history is kept. DSP and AMC join from the same screen.
Reads only1
Sign in with Amazon2 min
Ads: read campaigns and reports. Changes stay off until you turn them on.
Reads · writes off2
Add Seller or Vendor Central3 min
Orders, stock, returns, sales: read only.
Reads only3
Pick accounts, get data5 min
A 60-day backfill starts, then history is kept. DSP and AMC join from the same screen.
Reads onlyQuestions
Before you ask.
Is my data complete, and how fresh?
Every row carries its as-of time. Gaps are named in the table, never silent.
Will you change anything in my account?
Not unless you turn writes on. Then every change has caps, a dry run, 24-hour undo and a log.
What happens when I disconnect?
Billing stops at the next cycle. Your data is held for 30 days, then deleted.
What is not available?
Buyer names, other brands’ sales and ads, and search terms Amazon dropped before you connected.