# Plans and limits

> What each Build plan includes: accounts, data retention and requests per minute.

## Plans

|  | Free | Build | Scale |
|---|---|---|---|
| Price per month | $0 | $97 | $500 |
| Accounts included | 1 | 3 | 10 |
| Extra accounts | Upgrade | Upgrade | $33 each |
| Data retention | 90 days | 12 months | 3 years |
| Requests per minute | 60 | 60 | 300 |

Build and Scale are 20% off when billed annually.

## On every plan

- All core Amazon data: ads, orders, inventory, catalog and returns.
- Google Ads data: campaign, ad group, keyword and search term performance.
- Search Query Performance (SQP).
- Writes on Amazon: create and change campaigns, ad groups, keywords, targets and bids, with guardrails. Every other platform is read-only.
- REST API.
- Every platform as it launches.

## Rate limits

Requests per minute are counted per plan. Past the limit a call returns `429` with a retry time and a link to upgrade:

```json
{ "error": "rate_limited", "retry": 12, "upgrade": "https://build.sellermate.ai/pricing" }
```

_To write: what the limit is counted on (per key, per account or per workspace), burst behaviour, and whether the response carries rate limit headers_

## Accounts past your plan

Going past a plan's accounts prompts an inline upgrade. Nothing is cut off silently.

_To write: overage: what happens on Build past 3 accounts, and how metered accounts on Scale are billed. Do not publish a figure that pricing.json does not hold_

## Retention and downgrades

Retention is how far back Build keeps your history. On a downgrade, data beyond the new retention is hidden for 30 days and restored if you upgrade.